BS ISO 20784:2021 Sensory Analysis: Guidance on Substantiation for Sensory and Consumer Product Claims

Standard Number: BS ISO 20784:2021

Pages: 28

Released: 2021-03-31

ISBN: 978 0 539 02429 6

Name: Sensory analysis. Guidance on substantiation for sensory and consumer product claims

Status: Standard

Unlock the Power of Sensory Analysis with BS ISO 20784:2021

In the competitive world of consumer products, the ability to substantiate sensory claims is crucial. The BS ISO 20784:2021 standard provides comprehensive guidance on how to effectively substantiate sensory and consumer product claims, ensuring that your products stand out in the market.

Why Choose BS ISO 20784:2021?

This standard is an essential tool for professionals involved in sensory analysis, product development, and quality assurance. It offers a structured approach to validating sensory claims, which can significantly enhance the credibility and marketability of your products.

Key Features and Benefits

• Comprehensive Guidance: The standard provides detailed instructions on how to substantiate sensory claims, covering various methodologies and best practices.
• Enhanced Credibility: By adhering to this standard, you can ensure that your sensory claims are scientifically validated, boosting consumer confidence in your products.
• Market Differentiation: Stand out from competitors by demonstrating that your sensory claims are backed by rigorous analysis and testing.
• Quality Assurance: Implementing the guidelines in this standard can help improve the overall quality and consistency of your products.

Who Should Use This Standard?

The BS ISO 20784:2021 standard is designed for a wide range of professionals, including:

• Sensory Analysts
• Product Developers
• Quality Assurance Managers
• Marketing Professionals
• Regulatory Affairs Specialists

Detailed Content Overview

This 28-page standard, released on March 31, 2021, is packed with valuable information and practical guidance. Here’s a brief overview of what you can expect:

• Introduction: An overview of the importance of substantiating sensory claims and the objectives of the standard.
• Methodologies: Detailed descriptions of various sensory analysis methodologies, including qualitative and quantitative approaches.
• Best Practices: Guidelines on best practices for conducting sensory analysis and ensuring the reliability of results.
• Case Studies: Real-world examples and case studies that illustrate the application of the standard in different contexts.
• Appendices: Additional resources and references to support the implementation of the standard.

Why Sensory Analysis Matters

Sensory analysis is a critical component of product development and quality assurance. It involves the evaluation of products based on their sensory attributes, such as taste, smell, texture, and appearance. By substantiating sensory claims, companies can provide consumers with reliable information about their products, leading to increased trust and satisfaction.

Applications of Sensory Analysis

Sensory analysis is used in a variety of industries, including:

• Food and Beverage: Ensuring that products meet consumer expectations for taste and quality.
• Cosmetics: Evaluating the sensory properties of skincare and beauty products.
• Household Products: Assessing the sensory attributes of cleaning and personal care products.
• Textiles: Analyzing the feel and comfort of fabrics and clothing.

Implementing BS ISO 20784:2021

Implementing the guidelines in BS ISO 20784:2021 can help your organization achieve several key objectives:

• Consistency: Ensure that your sensory claims are consistent across different batches and production runs.
• Compliance: Meet regulatory requirements and industry standards for sensory claims.
• Consumer Trust: Build consumer trust by providing scientifically validated sensory information.
• Competitive Advantage: Differentiate your products in the market by demonstrating a commitment to quality and transparency.

Conclusion

The BS ISO 20784:2021 standard is an invaluable resource for anyone involved in sensory analysis and consumer product claims. By following the guidance provided in this standard, you can enhance the credibility of your sensory claims, improve product quality, and gain a competitive edge in the market.

Invest in the BS ISO 20784:2021 standard today and take the first step towards substantiating your sensory and consumer product claims with confidence.

BS ISO 20784:2021

This standard BS ISO 20784:2021 Sensory analysis. Guidance on substantiation for sensory and consumer product claims is classified in these ICS categories:

• 67.240 Sensory analysis

This document gives guidelines for substantiating sensory claims on food and non-food products and their packaging for advertising consumer-packaged goods.

This document differentiates sensory claims from other types of claims. It provides classification and examples of the different types of sensory claims. It highlights special issues associated with testing to substantiate sensory claims. It includes case studies and references.

This document does not apply to:

1. specific or detailed requirements for different test methods that are used to support sensory claims;

2. factual claims regarding a product’s country of origin, ingredients, processing and nutritional components;

3. factual claims regarding the technical features of the product;

4. claims regarding a product’s health, medical or therapeutic benefits, physiological effects, structure or function benefits when consumed or applied to the human body;

5. claims based on instrumental assessments of the attributes or performance of a product (i.e. instrumental assessments; in this case, test methods are used in which no human participant evaluates the product and/or no human participant provides a response to a product);

6. claims about services (e.g. a house cleaning service, airline services, automobile services);

7. claims about large/slow moving consumer goods (autos, refrigerators, stoves, etc.).